BCBSA AskBlue® Program
Your privacy is important to us. The Blue Cross and Blue Shield Association ("BCBSA" or "we") protects your privacy at the AskBlue® program and on this AskBlueInsurance.com Web site ("Site"). Here is what you ("End User" or "you") can expect when you visit this Site:
The Information We Collect
No personally identifiable information ("Personally Identifiable Information" or "PII") collected at the Site will be used by any Blue Company to affect your health insurance coverage or premiums.
While using the Site, you may, among other things, gather information, receive information from third parties, provide personal information, or download content. In doing so, we will collect certain information about you in order to assist your use of the Site and to monitor, manage and assist the other Blue Companies, as well as third party contractors, consultants, and vendors who may be involved or assist with the Site, and to improve, revise and expand this Site. The Site’s Web servers automatically capture your domain name, the IP address of the Web page from which you enter the Site, the pages you visit on the Site and the amount of time you spend here, and the number of end users and frequency and manner of your use of the Site. We may also collect information regarding the use of other features of the Site, such as the extent to which certain features are used, and what you access. Some of this information is statistical information that reflects the scope of the Site’s end user base, use patterns, and related information. We use this information to better understand how the Site is used, and to improve and expand the Site and experience of end users. In addition, certain information is collected by BCBSA and its third-party vendors and other third parties to enable proper operation of certain tools that may be located on or linked to this Site (including, but not limited to, such information that may be collected during the course of calculating estimates for the federal premium assistance, etc.). We use this information for purposes including, but not limited to, the following: to help you calculate the estimated federal premium assistance (also known as the federal premium subsidy); to understand consumer health coverage needs and enhance the site accordingly; and to provide Blue Companies with consumer information for Blue Companies to provide updates on information related to healthcare reform and to reach out to consumers for general marketing and communications purposes. Such information also is used to facilitate and monitor any activity on this Site.
Use of the Information this Site Gathers/Tracks
If you prefer not to receive information about additional products and services that we think you may be interested in, click here to send an email indicating that you no longer wish to receive such information and provide us with your name and email address(es) at which you received such unwanted communications.
Disclosure of Information
BCBSA is committed to taking appropriate measures to protect your privacy against unauthorized disclosures. BCBSA’s third party web vendor uses a variety of secure techniques designed to protect your information. While safeguards have been implemented, you should be aware that Internet security technology changes rapidly. As such, we cannot guarantee that the safeguards employed today can protect your PII from the threats of tomorrow, or that the Site’s security measures are failsafe and not subject to circumvention or unauthorized intrusion. You should also be aware that, despite our reasonable efforts, factors beyond our control may result in disclosure of data.
Portions of the services and functionality available on the Site may contain links to other third party Web sites that you may access. These other Web sites have their own privacy policies, and you should review those policies before following those links. We cannot control the information disclosed at these third-party Web sites or how that information is used.
We do not knowingly collect or use information from children under the age of 18 without the consent of a parent or guardian. To best protect your child’s privacy, please supervise your child’s access to the Internet, and this Site’s content, carefully. For more information on how to protect your child’s privacy, you can visit the Federal Trade Commission's Kids privacy page, accessible via www.ftc.gov.
Making Changes to the Information You Provide to Us
When you visit this Site, we may place a temporary "session" or a persistent cookie on your computer that will allow us to customize and enhance your experience at the Site, to make improvements to the Site, or to report Site activity. Persistent cookies are stored and also used to track visitor activity on or between Blue Company and other Web sites, and to enable login functionality, and to identify Blue Company affiliation and residence (zip code) in order to present national and local information to the applicable members of Blue Companies. You may use your browser controls to refuse to allow cookies to be placed on your computer. Refusing cookies disables our ability to include information about your visit in regular monitoring of Site traffic, and may impact the way the Site functions on your computer.
Notice for End Users Outside of the United States
If you have any questions or comments or if you receive any unwanted e-mail from this Site, please contact the Webmaster via e-mail at support@AskBlueInsurance.com.
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